When people talk about the difference between online and offline advertising, one of the big themes is accountability ? you just can't get the kinds of data about, say, a TV campaign, that you can about an online banner. (Though the online world isn't entirely transparent, either.) A startup called Convertro is trying to change that. Until now, Convertro has analyzed the effectiveness of online marketing. Today, it's launching a product that offers similar data for TV campaigns. Instead of relying on surveys, it promises to actually track the link between TV ads and traffic to your website.cord blood storage parents guide cord blood singapore cord blood
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