NASCAR launches Twitter initiative

NASCAR is to launch a new webpage in partnership with Twitter aimed at enhancing the fans' experience through social media. A new Twitter page condensing NASCAR tweets will be launched next month in order to provide fans with more live and inside information, selecting content through algorithmic and editorial signals. The page, which will be accessed through twitter.com/#NASCAR, will go live on June 10 when NASCAR competes at Pocono and will be presented as a complement to the Sprint Cup series race TV broadcast.

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