FRIDAY�PM/SATURDAY AM, 2ND UPDATE: A�lot is riding on this weekend’s worldwide totals for Will Smith (back at cineplexes after a 4-year hiatus) and Sony Pictures (reviving a�decade-long dormant�franchise).�Yes,�Sony’s new #1 Memorial Weekend movie�
Men In Black 3 will beat �
Marvel’s The Avengers�which is starting its 4th week in domestic release. But I can’t ignore rival studio claims that the 3D scifi laugher is not looking as strong as�Hollywood thought�for North America or overseas. At first this just seemed to be�sour grapes.�But now it’s clear that Barry Sonnenfeld’s/Rick Baker’s�latest playing in�very wide release�at 4,248
theaters looks to open in the range of $18M Friday and�only $75M for the 4-day�holiday.�That’s not anywhere close to the $90M which Hollywood thought this popular franchise could open�its threequel. This makes the 5th major studio release�that has underperformed at the start of Summer 2012, though not as badly as the others. Even overseas, depending on who’s analyzing,
MIB3 is a mixed bag. My Sony sources are quick to point out that it opened bigger in Russia than
The Avengers. But rival studios tell me that “despite great tracking internationally, their midweek openings in Australia, France, Korea, and Germany are mostly behind
Battleship or
John Carter. Weird.” Those are�two comps which no studio wants to hear in the same sentence with its summer blockbuster.�The reason this is a ...
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FRIDAY�PM/SATURDAY AM, 2ND UPDATE: A�lot is riding on this weekend’s worldwide totals for Will Smith (back at cineplexes after a 4-year hiatus) and Sony Pictures (reviving a�decade-long dormant�franchise).�Yes,�Sony’s new #1 Memorial Weekend movie�Men In Black 3 will beat �Marvel’s The Avengers�which is starting its 4th week in domestic release. But I can’t ignore rival studio claims that the 3D scifi laugher is not looking as strong as�Hollywood thought�for North America or overseas. At first this just seemed to be�sour grapes.�But now it’s clear that Barry Sonnenfeld’s/Rick Baker’s�latest playing in�very wide release�at 4,248 
theaters looks to open in the range of $18M Friday and�only $75M for the 4-day�holiday.�That’s not anywhere close to the $90M which Hollywood thought this popular franchise could open�its threequel. This makes the 5th major studio release�that has underperformed at the start of Summer 2012, though not as badly as the others. Even overseas, depending on who’s analyzing, MIB3 is a mixed bag. My Sony sources are quick to point out that it opened bigger in Russia than The Avengers. But rival studios tell me that “despite great tracking internationally, their midweek openings in Australia, France, Korea, and Germany are mostly behind Battleship or John Carter. Weird.” Those are�two comps which no studio wants to hear in the same sentence with its summer blockbuster.�The reason this is a ... Read More »
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